FAST LoginSKORE Login

Click here to contact an expert consultant.

Latest News

Does college sticker price still matter? Some schools have lowered their cost to attend, sometimes with mixed results.
University Business features an article from enrollment management consultant…

NACUBO Business Officer Magazine Article, Tuition Upsets
Kathy Kurz was quoted in Margo Vanover Porter's article, Tuition Upsets.


Recent Events

Mary Piccioli & Mary Grondahl (VP of Enrollment Management at The College of Saint Rose) to present at the EACUBO 2014 Annual Meeting in Orlando in October 2014
The time and date of this presentation on predictive modeling is to be…

The Bottom Line on Student Retention: Data-Driven Approaches that Work
Presented by Mary Piccioli, Enrollment Management Consultant, Sept. 24.


Blog

Admissions Web Design: Keeping Up With Mobile Users - Monday Musings
Have you navigated your website with your phone lately? What ideas do you…

2011 Symposium for the Marketing of Higher Education

S&K's Kathy Kurz was a presenter along with Frank Mussano (York College of Pennsylvania) and Janice Supplee (Cedarville University) at the 2011 Symposium for the Marketing of Higher Education in November.


Kathy Kurz, Frank Mussano, and Janice Supplee presented their paper Marketing Your Price. This session was part of the Symposium's "Brand Strategy" track.

Abstract: In this paper, national trends in pricing and discounting (including some very recent price reductions at private institutions) are discussed. Representatives from York and Cedarville discussed the advantages and disadvantages of their pricing/discounting structures, presented their approaches to marketing price and discount, and shared their recent enrollment results. Although both York and Cedarville are private institutions, public institutions will find value in this paper, given that the economic climate is forcing many of them to substantially increase price to their in-state students.

 


You may download a copy of this presentation (5MB) by clicking here.



Learn how Scannell & Kurz experts can assist your institution in communicating your price effectively in order to help you meet enrollment goals. Contact our office today by calling 585-381-1120 or send us a message through our website. We look forward to working with your team.

11/08/2011