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Modeling Change and Variation in U.S. News & World Report College Rankings: What would it really take to be in the Top 20?
Shari Gnolek is one of three authors of the article Modeling Change and…

NY Times Article on Appealing Financial Aid Packages
Jim Scannell was quoted in Ron Lieber's article, For Many Families, College…


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Jim Scannell & Mary Piccioli will be presenting at the Aligning Experts Summit, July 19-23 in Chicago, IL
S&K will present on strategic planning, retention, and rising seniors and…

Bill Berg & Aaron Mahl will be presenting at the 29th Annual ACT Enrollment Planners Conference, July 23-25 in Chicago, IL
S&K team members will present New Metrics for Enrollment Management.


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Financial Aid or Financial Planning? - Monday Musings
Is there an idea on your campus that’s proven successful in helping students…

Repositioning Pricing in Private Higher Education: To Cut or Not to Cut, That is the Question - 2012 Chief Enrollment Officers Conference

S&K's Mary Piccioli was a presenter at the CCCU's 2012 Chief Enrollment Officers Conference held in Tucson, AZ, January 4-6.


On Thursday, January 5, Mary Piccioli presented Repositioning Pricing in Private Higher Education: To Cut or Not to Cut, That is the Question. This session examined the basic conditions and metrics that typically should exist before considering a price reduction. The role the net price calculator (NPC) may play in the decision to cut sticker price was also discussed. Regardless of whether an institution cuts or not, it must also effectively communicate your message effectively.

About this presentation: The notion of repositioning sticker price can be, at the same time, both intriguing and frightening. Senior leaders at many institutions are having discussions. Board members, too, are wondering. Should we? Is it the right approach for us? And a broader question remains - at some point, will the consumer student/family begin clamoring for it?

If the current system is broken, as some suggest, is repositioning price among the possible remedies? Will the increased transparency brought about by the NPC be the impetus for more institutions to cut price?



To learn more about how Scannell & Kurz can assist your institution, please visit our services page. We invite you to contact our office today by calling 585-381-1120 or send us a message through our website to schedule a phone call with our expert team. 

Read about our NPC perspectives on our enrollment management blog. Check out How Does Your Net Price Calculator Compare? and Net Price Calculator. You are welcome to share your own thoughts in the comments!

01/06/2012