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The Goldilocks Principle: Ensuring your capacity to meet demand is just right.
The December issue of University Business features an article from enrollment…

Mary Piccioli's UB Article Spotlighted in NASFAA's "Financial Aid in the News"
NASFAA included an excerpt from Mary Piccioli's University Business article,…


Recent Events

Mary Piccioli & Steve Dwire (Assistant Vice President of Financial Aid, at The College of Saint Rose) presented at the EACUBO 2014 Annual Meeting in Orlando in October 2014
Mary and Steve presented Strategically Targeting Financial Aid: What Role…

The Bottom Line on Student Retention: Data-Driven Approaches that Work
Presented by Mary Piccioli, Enrollment Management Consultant in September…


Blog

Defining the Tuition Discount Rate - Monday Musings
Are you aware of this exception to NACUBO’s definition of the tuition…

Repositioning Pricing in Private Higher Education: To Cut or Not to Cut, That is the Question - 2012 Chief Enrollment Officers Conference

S&K's Mary Piccioli was a presenter at the CCCU's 2012 Chief Enrollment Officers Conference held in Tucson, AZ, January 4-6.


On Thursday, January 5, Mary Piccioli presented Repositioning Pricing in Private Higher Education: To Cut or Not to Cut, That is the Question. This session examined the basic conditions and metrics that typically should exist before considering a price reduction. The role the net price calculator (NPC) may play in the decision to cut sticker price was also discussed. Regardless of whether an institution cuts or not, it must also effectively communicate your message effectively.

About this presentation: The notion of repositioning sticker price can be, at the same time, both intriguing and frightening. Senior leaders at many institutions are having discussions. Board members, too, are wondering. Should we? Is it the right approach for us? And a broader question remains - at some point, will the consumer student/family begin clamoring for it?

If the current system is broken, as some suggest, is repositioning price among the possible remedies? Will the increased transparency brought about by the NPC be the impetus for more institutions to cut price?



To learn more about how Scannell & Kurz can assist your institution, please visit our services page. We invite you to contact our office today by calling 585-381-1120 or send us a message through our website to schedule a phone call with our expert team. 

Read about our NPC perspectives on our enrollment management blog. Check out How Does Your Net Price Calculator Compare? and Net Price Calculator. You are welcome to share your own thoughts in the comments!

01/06/2012