Scannell & Kurz Enrollment Management Blog

The Vulnerability of Management - Monday Musings
The Kansas City Royals have made a remarkable run in the postseason. They’ve gone undefeated through the wildcard game, the American League Division Series and the American League Championship Series, and the World Series stood tied 2-2 after game four on Saturday night. Ned Yost, the Royals manager, is an oddity in modern sports. He was the manager of the Milwaukee Braves from 2003 to 2008 and has been with Kansas City since the 2010 season. His teams have never finished in 1st place. He has never finished higher than 5th in voting for manager of the year either in the National or American League. Yet, here the Royals sit – through persistence and with diligence to follow the plan and the vision – in the World Series as the American League…Read more

Transparency Sells - Monday Musings
This past week, my friend, Dan, posted an ad on Craigslist hoping to sell his car. In his posting, he described in great detail the many defects of his vehicle, and in some cases, how his vehicle got those defects. This car is a piece of crap. There are two dents in the front driver’s side. First one is from me trying to slide across the hood like in the movie super troopers. The second one is from me trying to get the first dent out. #fatguysdontslide One of the hinges on the trunk window is broken. For the love of God don't try to open it. You can't use the heat without it smelling up the car. Happy winter driving! There is a hole in the muffler... (Click here to read the full ad on Craigslist.) As I read the posting, I thought to myself:…Read more

Maximizing the Benefit of Working with Consultants - Monday Musings
Although, as enrollment management consultants, we work hard to serve all of our clients well, we do find that some clients end up getting more out of our collaborations than others. We’ve spent some time thinking about our most successful partnerships with clients, and wanted to share some advice on the attributes we think have contributed significantly to ensuring a successful consultation: Clearly communicate your goals for the project as part of the process of selecting a consulting partner to be sure you are all on the same page. We always request an intake phone call before drafting a proposal for this very reason. We want to be sure the services we are proposing will meet the client’s needs. In cases where we think another firm…Read more

The CRM Implementation Cycle - Monday Musings
The Economist recently published this graphic in its #dailychart feature. It’s a graphic representation of Gartner's emerging technologies ‘hype cycle,’ and shows where selected technologies stand in a 10+ year cycle of adoption. Looking at this curve, I was reminded of the number of our clients who are in the midst of their own technology adoptions as they implement new CRM (Customer Relationship Management) software in the admissions office. The descriptions of the different segments of the curve seemed to coincide pretty well with many users’ experiences with CRM implementation. If you’ve been through this process recently, you'll remember the sequence of events. You went through the process of reviewing several alternative products,…Read more

Admissions Web Design: Keeping Up With Mobile Users - Monday Musings
We have known for some time that responsive web design, design that seeks to optimize the viewing experience for users, was going to be particularly important for college sites as more and more students and parents began to access the web on mobile devices. Most agree that having a site optimized for mobile viewing has been necessary for some time, but the most recent Noel-Levitz E-Expectations Report leaves no room for doubt. Among respondents to the most recent survey, 90% of high school seniors had access to a mobile device, and 71% of seniors have looked at a college site on a mobile device. While the study also found that more than 85% of seniors and parents prefer to view college sites on a desktop computer, this does not diminish the…Read more