Scannell & Kurz Enrollment Management Blog

Time To Put the Pedal To the Metal on Yield Activities - Monday Musings
March 1st is a week away. Most admissions offices are still processing applications and sending notices to newly admitted students. But they also know it’s time to put the pedal to the metal on yield activities if they haven’t already started. What makes yield activities especially urgent this year is the fact that so many schools are reporting increases in applications. WICHE projects an increase in public high school graduates of less than 1% from 2014 to 2015. So, unless there’s a substantial increase in the college-going rate, yields can be expected to drop for next fall. So, what does your yield plan look like? Here are a few suggestions, if you’re not already doing them: Yield events On-campus Accepted Student Days – Make…Read more

Use Google Analytics to Measure Your Website's Effectiveness - Monday Musings
Today we would like to highlight a blog post that appeared on the Noel-Levitz website last week co-written by Stephanie Geyer, Jennifer Croft, and Alan Etkin. Stephanie directs website development and e-communications projects for Noel-Levitz; Jennifer is an SEO consultant; and Alan has extensive experience using web analytics to manage large transactional websites. Search engine optimization (SEO) is the single most cost-effective way to drive qualified traffic from prospective students to your campus website. Yet many campuses do not track key search metrics effectively, and either have an incomplete assessment of their search performance or are completely in the dark about it. Skeptical about how important this is? Try using these tips…Read more

Are Your Financial Aid Policies Past Their “Best By” Date? - Monday Musings
Most financial aid awarding policies evolve over time, and if done well, are informed by data analysis and predictive modeling on an annual basis. Other aid policies, such as criteria for scholarship renewal, number of semesters of eligibility for institutional aid, readmit aid policies, often go unchanged for years or even decades. As consultants, we have been on campuses where we will ask about the thinking behind a particular policy, only to be told some version of “it’s been that way forever.” It is important for institutions to consider how their aid policies for returning students affect other enrollment goals such as retention and graduation rates. Aid policies that were appropriate years ago, when an institution may have enrolled…Read more

Cost of Attendance & Scholarship Athletes - Monday Musings
Some words and phrases I never thought I would read in the sports section of the newspaper include: cost of attendance, professional judgment, transportation and miscellaneous expenses. Nor did I ever expect to see quotes from the NASFAA president. But there it was, in the January 15th issue of USA Today. As the five college athletic super conferences were preparing to vote on “sharing the wealth” with full scholarship athletes, the newspaper article referenced discussion about the method for determining the direct payments that student-athletes can receive. Other Division I, non-football conferences will also now be allowed to make such payments, if the conference so chooses. Based on transportation and miscellaneous expenses, the payment…Read more

Training As a Perishable Good - Monday Musings
“Training is a perishable good.” I heard that phrase the other day and it resonated with respect to training admissions recruiters. Jim Scannell would probably say that training and professional development for recruiters is a race without a finish line. Training is perishable, in part, because of the turnover that takes place in many admissions offices. Admissions and enrollment leadership must be in a constant state of refreshing and updating, even to the point of redundancy. In other cases, information takes longer to sink in with certain people. Take for example, the meetings many admissions offices often hold over the summer to get updates from academic deans and department heads. This is helpful; however, it can also be like the proverbial…Read more