Scannell & Kurz Enrollment Management Blog

December 2011

Is Distorted Data Driving You Down? - Monday Musings
A couple of weeks ago, my colleague Don Gray discussed how to get the most value out of your data. He stressed the importance of preserving both enrolled and non-enrolled data to facilitate future data analysis. But there is more to it than just storing your data to perform meaningful analysis. Data needs to be captured, transferred, and recorded accurately; otherwise you will quickly be looking at a "garbage in, garbage out" situation. In order to avoid putting yourself in this "trashy" state, I have listed several common data errors that I have found in my experiences as a researcher: Deleting non-enrolled aid: The only way to do proper analysis on how financial aid impacts enrollment is to look at the money offered to all admitted students,…Read more