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Scannell & Kurz Enrollment Management Blog

June 2012


And The Financial Aid Office Reports To... Monday Musings
Where should the financial aid office report? To Enrollment Management? To the CFO? Student Affairs? Somewhere else? We are frequently asked this question, largely because the aid office does not have one natural home. No matter what area oversees it, the financial aid office will have responsibilities outside of its direct reporting line. The aid office provides support and interacts closely with several different areas, including: recruitment and admissions, budget management, advancement, institutional research, registrar, student accounts, and student affairs, all while providing customer service, keeping up with processing, and ensuring compliance with federal and state regulations. Often, the financial aid office is short on resources,…Read more

Not All Applications Are Created Equal - Monday Musings
Tracking yield rates by various subpopulations is a standard procedure for most admissions offices. In-state and out-of-state; male and female; minority and non-minority; aid filers and non-filers; early action and regular decision; high school GPA levels; SAT/ACT levels. You get the picture. Yields vary by subpopulation, therefore as the application cycle progresses and admissions/enrollment is being asked for projections, it is important to understand how changes in the admit pool in certain categories may affect yield. When an institution embarks on a new application-generating approach, such as a pre-populated application from the search pool, membership in the Common Application, or other methods, it is with the expectation that the number…Read more

Increasing Application Completion Rates - Monday Musings
The approach of summer in college admissions offices usually brings a shift of attention from tracking deposits to planning for the next recruitment cycle. In addition to questions about how to increase applications, quality, diversity, etc., it may also be worthwhile to look at application completion rates and consider how to improve them. In their analysis of a survey of high school students conducted last year, RuffaloCODY reported that nearly half (48%) of high school seniors failed to complete at least one college application. Two-thirds of these students said the reason was that, after beginning the application, they decided that the school wasn’t a “good fit” for them. RuffaloCODY recommended that institutions say more in their…Read more

Does $1 trillion in student loans mean the sky is falling? - Monday Musings
I am always amused when the press goes viral over a piece of information that is simply one point along a trend line that has been in place for many years. Lately there has been much in the press about the fact that student loan debt has reached $1 trillion. The fact is that student loan debt has been growing at just about the same pace since 2004-05. This trend can be clearly seen in The Atlantic chart of the day for August 18, 2011 here. The growth is a function of the confluence of a number of factors. First, average debt levels of graduates from four-year schools have grown, but it is important to note that, even with that growth, the average debt among seniors graduating in 2010 was $25,250 per the white paper Student Debt and the Class…Read more