Scannell & Kurz Enrollment Management Blog

College Counselors & Financial Aid - Monday Musings
A recent survey conducted by RuffaloCODY found that many rising high school seniors relied heavily on their school counselors for information on college financial aid. When students were asked where they had gotten information on financial aid, only college websites (with 40% of students citing them as a source) ranked higher than high school counselors (33%) as a source of information. We often talk about how, as enrollment managers, we no longer control the student recruitment conversation. This realization leads to a number of conclusions about the persistence of paper and email communications, the importance of the college’s website, and the roles of other key influencers. As you put together your recruitment plan for fall 2015, be…Read more

Regional Recruiters: Are they worth it? - Monday Musings
[Note: we occasionally ask friends and colleagues to act as guest bloggers. This post is provided by Patricia Maben, Executive Vice President for the Enrollment Management Division at RuffaloCODY.] I had a wonderful meeting with one of my favorite universities earlier in the year. It was a meaningful discussion on how to open up new markets when primary markets are in the hot bed of shrinking demographics. Opening up new markets is the most easily understood objective, but the most misunderstood investment. With yields in new markets at incredibly low rates compared to primary markets, the “silver bullet” solution has been to hire a regional recruiter. Makes sense, right? But, if not done well, the placement of a regional recruiter will…Read more

This Season's Conferences: Where We'll Be in 2014 - Monday Musings
The conference season is approaching, and we’d love to connect with you! As you make your plans for professional development activities, consider a number of conference and webinar presentations S&K staff will be making over the next few months: Aaron Mahl and Michael Sapienza will be presenting at the NACCAP Annual Conference (website) June 1-4 at John Brown University, Siloam Springs, AR. Sessions include: Tough Times Call for Strategic (Financial Aid) Measures The Admissions and Financial Aid Partnership: Working Together to Achieve Enrollment Goals Marketing Affordability and Value: Making the Case to Build Demand Kathy Kurz will present Leveraging Institutional Aid to Maximize Net Tuition Revenue, a webinar hosted by…Read more

Prior-Prior Year is Not Just About Financial Aid - Monday Musings
Applying for financial aid can be a challenge for many first generation and low-income families. For first-time users in particular, the process can be confusing and intimidating. In an effort to provide families with more timely communication and transparency about cost and out-of-pocket expenses, the concept of using income data from one year earlier (“prior-prior year”) on the FAFSA, which has been an option in the regulations for years, is finally gaining traction. Under this approach, students would not have to wait until January 1 of their senior year to complete the FAFSA. Instead, students could apply in the fall of their senior year when they apply for admission using income information from their most-recently completed tax return.…Read more

Price is only an issue when educational debt is greater than earnings potential. - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: Price is only an issue when educational…Read more