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Scannell & Kurz Enrollment Management Blog

Price is only an issue when educational debt is greater than earnings potential. - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Price is only an issue when educational…Read more

Evaluate the Marketability of Your Academic Programs - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Evaluate the Marketability of Your…Read more

Diversify Your Revenue Streams - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Diversify Your Revenue Streamsby…Read more

Understand Where Your Non-Matriculants Enrolled - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. In revising your pricing strategy,…Read more

Average vs. Total Net Tuition Revenue & Why You Have To Look At Both - Monday Musings
I recently read a paper in which a set of institutions were extolled for having held their freshman discount rates constant over the last few years since the economic recovery. And because those same institutions had increased their charges, the average net tuition revenue (NTR) generated by each enrolling student had also increased, which was also extolled. However, what was missing from the paper was any discussion of what had happened to enrollments and the total NTR generated by the incoming classes at those institutions. Without that additional information, it is possible that total NTR could have declined sharply even if average NTR increased—and it is total NTR that drives the economic engine of the institution. Certainly, if all of…Read more