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Scannell & Kurz Enrollment Management Blog

This Season's Conferences: Where We'll Be in 2014 - Monday Musings
The conference season is approaching, and we’d love to connect with you! As you make your plans for professional development activities, consider a number of conference and webinar presentations S&K staff will be making over the next few months: Aaron Mahl and Michael Sapienza will be presenting at the NACCAP Annual Conference (website) June 1-4 at John Brown University, Siloam Springs, AR. Sessions include: Tough Times Call for Strategic (Financial Aid) Measures The Admissions and Financial Aid Partnership: Working Together to Achieve Enrollment Goals Marketing Affordability and Value: Making the Case to Build Demand Kathy Kurz will present Leveraging Institutional Aid to Maximize Net Tuition Revenue, a webinar hosted by…Read more

Prior-Prior Year is Not Just About Financial Aid - Monday Musings
Applying for financial aid can be a challenge for many first generation and low-income families. For first-time users in particular, the process can be confusing and intimidating. In an effort to provide families with more timely communication and transparency about cost and out-of-pocket expenses, the concept of using income data from one year earlier (“prior-prior year”) on the FAFSA, which has been an option in the regulations for years, is finally gaining traction. Under this approach, students would not have to wait until January 1 of their senior year to complete the FAFSA. Instead, students could apply in the fall of their senior year when they apply for admission using income information from their most-recently completed tax return.…Read more

Price is only an issue when educational debt is greater than earnings potential. - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Price is only an issue when educational…Read more

Evaluate the Marketability of Your Academic Programs - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Evaluate the Marketability of Your…Read more

Diversify Your Revenue Streams - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Diversify Your Revenue Streamsby…Read more