Scannell & Kurz Enrollment Management Blog

Don't Set Price Based on What Is Needed to Cover Expenses & Balance the Budget - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” These observations will appear here over the next several weeks, as well on the Stamats website: Don't Set Price…Read more

Responding to Application Trends - Monday Musings
In response to concerns from some institutions that are facing declining applications for fall 2014, the team at Scannell & Kurz and RuffaloCODY compiled the following list of intervention suggestions. You may already be doing many of these things, but hopefully everyone will find at least one new idea in the list. (Special thanks to Kim Myrick who started this project!) Admission Staff OutreachInquiries Immediate call to all new inquirers for application and visit Create urgency by using deadlines for priority consideration Contact students who send test scores or transcripts but haven't applied—call best candidates, email all—notify these students of potential scholarship matches Contact students who visited but have not yet applied—email…Read more

Have you checked what they’re saying about you lately? - Monday Musings
As institutions continue to develop social media strategies, a surprising number overlook the need to regularly monitor the “word on the street” about their institution. As is often the case in higher education, we focus internally on our planning and “management” of social media, forgetting that we have little control over most such venues. Add to that the growing number of publically available college “rating” sites (which we talked about in our December 2012 University Business article, Transparency Run Amok), and keeping up with your public image, let alone combating anything negative, can be a part time job, if not a full-time one. So if you haven’t checked lately on what is being said about you in blogs, on Facebook, in…Read more

“If you build it...” - Monday Musings
[Note: This post is provided by Mike Williams, President of the Austen Group, which recently became part of RuffaloCODY. The Austen Group provides institutional research and analysis to private colleges and universities in the areas of curriculum and cost, inquiry to enrollment modeling, and retention.] The story of the National Labor College (Inside Higher Ed, November 14, 2013) is a sad and unfortunate one. The closing of any college, regardless of size, diminishes the diversity of American higher education. The current, and presumably last, president of National Labor, Paula Peinovich, offers a heartfelt warning to her presidential peers: “Don’t build fancy buildings without a business model that works. Don’t build a lot of buildings.…Read more

2014 Enrollment Management New Year’s Resolutions - Monday Musings
Here are this Year’s Resolutions: Make sure you have a professional development plan for your key enrollment management leaders. You should know their professional aspirations, and be sure they have a plan to develop their direct reports. Conduct constructive, productive annual reviews with a specific game plan for the coming year. If you just go through the motions, that’s all you get – random motion, not concerted movement. Ensure that your recruiters are traveling in a disciplined, data-driven fashion. Territory managers need goals with year-to-date and end-of-year comparisons. These managers should have empirically defined primary, secondary and tertiary markets and should develop a relationship marketing plan for each. Plan…Read more