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Scannell & Kurz Enrollment Management Blog

Responding to Application Trends - Monday Musings
In response to concerns from some institutions that are facing declining applications for fall 2014, the team at Scannell & Kurz and RuffaloCODY compiled the following list of intervention suggestions. You may already be doing many of these things, but hopefully everyone will find at least one new idea in the list. (Special thanks to Kim Myrick who started this project!) Admission Staff OutreachInquiries Immediate call to all new inquirers for application and visit Create urgency by using deadlines for priority consideration Contact students who send test scores or transcripts but haven't applied—call best candidates, email all—notify these students of potential scholarship matches Contact students who visited but have not yet applied—email…Read more

Have you checked what they’re saying about you lately? - Monday Musings
As institutions continue to develop social media strategies, a surprising number overlook the need to regularly monitor the “word on the street” about their institution. As is often the case in higher education, we focus internally on our planning and “management” of social media, forgetting that we have little control over most such venues. Add to that the growing number of publically available college “rating” sites (which we talked about in our December 2012 University Business article, Transparency Run Amok), and keeping up with your public image, let alone combating anything negative, can be a part time job, if not a full-time one. So if you haven’t checked lately on what is being said about you in blogs, on Facebook, in…Read more

“If you build it...” - Monday Musings
[Note: This post is provided by Mike Williams, President of the Austen Group, which recently became part of RuffaloCODY. The Austen Group provides institutional research and analysis to private colleges and universities in the areas of curriculum and cost, inquiry to enrollment modeling, and retention.] The story of the National Labor College (Inside Higher Ed, November 14, 2013) is a sad and unfortunate one. The closing of any college, regardless of size, diminishes the diversity of American higher education. The current, and presumably last, president of National Labor, Paula Peinovich, offers a heartfelt warning to her presidential peers: “Don’t build fancy buildings without a business model that works. Don’t build a lot of buildings.…Read more

2014 Enrollment Management New Year’s Resolutions - Monday Musings
Here are this Year’s Resolutions: Make sure you have a professional development plan for your key enrollment management leaders. You should know their professional aspirations, and be sure they have a plan to develop their direct reports. Conduct constructive, productive annual reviews with a specific game plan for the coming year. If you just go through the motions, that’s all you get – random motion, not concerted movement. Ensure that your recruiters are traveling in a disciplined, data-driven fashion. Territory managers need goals with year-to-date and end-of-year comparisons. These managers should have empirically defined primary, secondary and tertiary markets and should develop a relationship marketing plan for each. Plan…Read more

Making the Most of the Visit Experience - Monday Musings
Who knew that wine tastings would cause me to think of work?! But sure enough, on a summer trip to wine country in Sonoma, CA, I couldn’t help but think of the comparison to campus tours. As your campus is making plans for visits after the first of the year, perhaps these comparisons will provide food for thought on making sure the experience is the best it can be for your guests. During that week in Sonoma, our “tour guide” at each winery played a significant role in the enjoyment of the experience, and ultimately, of the wine. We all know how important the tour guide is on a campus visit. A welcoming and engaging tour guide leaves a lasting, positive impression on a prospective student. It’s no different at a winery, or in the case…Read more