Scannell & Kurz Enrollment Management Blog

Collaboration between Admissions & Faculty - Monday Musings
Accessibility of faculty is an integral part of the experience at most institutions; this message is most effectively delivered by the faculty themselves. Beyond the obvious opportunities like meeting with families one-on-one during individual visits, allowing prospective students to sit in on classes, and being available at open house events, here are some best practice examples of faculty support for recruitment: Challenge faculty to create “wow” experiences for all recruitment events that will demonstrate what it is like to be a student at your institution, such as: investigating a mock crime scene, performing with a musical ensemble, playing a stock trading game, or participating in a debate. The goal is for each visitor to have an…Read more

Confessions of a New Old Road Warrior, Part 2 - Monday Musings
[Note: This week’s post is the conclusion to Michael Beseda’s entry which appeared last week.] So, there I was, schlepping a travel case and a somewhat recalcitrant middle-aged body around I-80, 580, 680, 880 and every other 80. On the advice of Jim Sumner, now Dean Emeritus at Willamette, I had interviewed nearly 50 faculty members, staff, alums, former admission deans, and just plain interesting people, asking them what they thought defined the University and its students. Given the lack of concrete clarity in the market research I had reviewed, I was surprised to hear a remarkably consistent account of Willamette’s character in these conversations: The first university in the west was blessed with a campus across the street from the…Read more

Confessions of a New Old Road Warrior, Part 1 - Monday Musings
[Note: we occasionally ask friends in the field to act as guest bloggers. This post is provided by Michael Beseda, Vice President for Enrollment and University Communications at Willamette University. We were fascinated with Michael’s story of how he came to understand his new institution, so we asked him to share his journey with you.] On the road since 6:00am, I had already visited two schools by 9:30 and was flying across San Francisco channeling Steve McQueen in an effort to get to my next appointment at Lick-Wilmerding on time. This fall, I revisited my roots as an admission “road warrior” in an effort to better understand the prospective student market for my new institution, Willamette University, and to test my burgeoning sense…Read more

The Net Price Calculator: The Verdict Is In - Monday Musings
We are approaching the second anniversary of the deadline requiring colleges and universities to publish an online tool – a net price calculator (NPC) – that prospective students and families can use to estimate their total cost for attending the institution. Some schools are still trying to decide how useful their NPC is. Previous posts to Monday Musings have suggested comparing your institution’s NPC results to those of your competitors and paying attention to the aptness of your NPC for your target student/parent audience. More recently, schools are discovering the importance of harvesting the results of their NPC to improve their assessment of students’ interest in the institution and their probability of enrollment. Student use…Read more

Partnership: Admissions and Marketing - Monday Musings
One of the many “turf wars” we frequently observe on campuses is: “Where does marketing report and who sets the marketing agenda?" Often, the pull and tug play out between the vice president for advancement and the vice president for enrollment with the president as the referee. At issue is marketing resources – expertise and budgets. The concern often expressed is that if marketing reports to advancement, admissions and enrollment will be shorted. Conversely if marketing is part of the enrollment management organization, advancement frets that all the resources will be consumed by recruitment, admissions, and enrollments, with none left for fundraising and friend-raising. Some presidents have resolved the conflict, they think, by having…Read more