Scannell & Kurz Enrollment Management Blog

While Scannell & Kurz continues to provide the expert consulting and high level of service by which we define ourselves, as a division of Ruffalo Noel Levitz we also offer the benefits of our collaboration with a larger team of talented consultants.

Part of that collaboration involves our enrollment blog. Each week on this site, we have posted relevant research, insights, and recommendations to help you make the most of your strategies. We will now post to the Ruffalo Noel Levitz blog along with a good number of our colleagues—increasing the frequency and diversity of posts you’ll find on all manner of topics.

The Ruffalo Noel Levitz blog covers the key topics we have addressed: enrollment management, student retention, student recruitment, financial aid, and marketing. We are looking forward to not only continuing to share our insights with you, but to connect you with the additional strategies and recommendations of our new colleagues.

There’s also an option to subscribe for synopses of recent blog posts. You will continue to find, and be able to search, our archived blog posts here on this site.

We invite you to explore this resource—and to let us know if you’re looking for specific advice.

book review

Recruiting With Noble Purpose - Monday Musings
Most Saturday mornings I spend a little time at my favorite local coffee shop reading the newspaper. Yes, I am one of those people who still likes to get her hands dirty with newsprint while consuming my morning news. Over time I’ve come to look forward to reading the weekly syndicated column (old-fashioned version of a blog, I suppose) written by Lisa Earle McLeod, a sales leadership consultant who has done sales training and coaching for many companies whose names will be familiar to you. Her columns about purpose-driven sales resonated with me because I could see the parallel to admissions recruiting – a field where some consider sales a four-letter word and some recruiters themselves scoff at the notion that they are salespersons. I…Read more

A Review: Engaging the Six Cultures of the Academy - Monday Musings
William Bergquist and Kenneth Pawlak’s, Engaging the Six Cultures of the Academy, is a must-read for those in higher education leadership. The book is an expanded edition of their original work, The Four Cultures of the Academy. Bergquist and Pawlak make the case throughout the book that six distinct cultures exist on every college campus. These subcultures shape mission, values, and the roles played by those who work at the university. Consequently, understanding the differences between these cultures is imperative higher education leaders. Bergquist and Pawlak state their purpose for the book: “We must determine how to work with and use the strengths and resources of the existing organizational culture to accomplish our goals. We must,…Read more

Remaking the American University: Market-Smart and Mission-Centered - Monday Musings
Earlier this summer, I re-read Robert Zemsky, William F. Massy, and Gregory R. Wegner’s 2005 Remaking the American University: Market-Smart and Mission-Centered. What continues to make this book so relevant is its analysis of college costs and the forces that drive them. Despite the fact that the authors write from the vantage point of pre-recession 2005, their analysis remains compelling. They coined the terms “administrative lattice” and “academic ratchet” to describe the internal factors contributing to college costs. The administrative lattice describes the growth of administrative structure that arose in response to: faculty consignment of traditionally academic service functions to administration; increased regulation from…Read more

DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education - Monday Musings
I just finished reading DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, by Anya Kamenetz. Although it was published in March of 2010, it is still very relevant today as the consumer rebellion against rising college costs that she predicted has started to come to fruition, especially this year. In addition, all of the recent press about MOOCs (Massive Open Online Courses) was foreshadowed in her assertion that the availability of free course content on the web (via iTunes U, YouTube…) plus social media platforms to make high tech also high touch (e.g., 2for platform, online gaming…) has the potential to transform the delivery of education. She observes three reactions to these opportunities: A movement…Read more