FAST LoginSKORE Login

Scannell & Kurz Enrollment Management Blog

campus visits


Making the Most of the Visit Experience - Monday Musings
Who knew that wine tastings would cause me to think of work?! But sure enough, on a summer trip to wine country in Sonoma, CA, I couldn’t help but think of the comparison to campus tours. As your campus is making plans for visits after the first of the year, perhaps these comparisons will provide food for thought on making sure the experience is the best it can be for your guests. During that week in Sonoma, our “tour guide” at each winery played a significant role in the enjoyment of the experience, and ultimately, of the wine. We all know how important the tour guide is on a campus visit. A welcoming and engaging tour guide leaves a lasting, positive impression on a prospective student. It’s no different at a winery, or in the case…Read more

Standing Out from the Crowd (Pt 1): Selling the Visit - Monday Musings
Recently while visiting my in-laws, including my nephew who’s a rising high school senior, I asked how the college search was going. Sighs all around. They knew they should be visiting campuses, but couldn’t get him interested in forming much of a list to get started. (It might have something to do with the graduation party circuit being in full swing.) They had been on a few college search sites and were gathering word-of-mouth recommendations, but were having trouble deciding where to commit time away from work and vacation for campus visits. They had been to visit one local campus, and if they hadn’t exactly drunk the Kool Aid, they had at least sniffed it. The school seemed like it could potentially be a good fit (another reason he…Read more

Campus Tour Guides - Monday Musings
Tour Guides. Student Ambassadors. Experts in Walking Backwards. Whatever you call them; they can make or break a prospective family’s visit experience. Is being a tour guide a premium job on your campus? It should be. While it isn’t necessary to give them all matching polo shirts (although this can save discussions about inappropriate attire), here are essential elements of a successful tour guide program: A selective nomination and interview process: solicit nominations from faculty and other staff that know the students best, have applicants give a brief mock tour, and include current tour guides in the interview and selection process. A robust training program, including: shadowing experienced tour guides, conducting supervised…Read more

Creating Compelling Campus Visits - Monday Musings
The importance of the campus visit has risen to the top of the priority list for deans and directors of admissions at colleges and universities across the country – public and private, large and small. In fact, a cottage industry of experts has even surfaced focused on evaluating and recommending how each campus can “put its best foot forward” with the campus tour, open house, and accepted student day events. So it’s clear that colleges have gotten the message: “We only have one shot to make a good first impression.” Lots of creativity is now pouring into making the campus visit a memorable one, creating WOW moments and WOW connections with the campus community. But there’s a fundamental piece of the puzzle missing – selling…Read more