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The 2013 RuffaloCODY Conference will be held in Denver, Colorado on July 23 and 24.

Hundreds of enrollment management and fundraising professionals will come together to discuss industry trends, share ideas, and help determine the best ways these fields can continue to advance.

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Conference Presentations

Scannell& Kurz has presented at many conferences over the years... below are some examples. Click on the conference name to download the presentation that was given at a previous conference.

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Learning To Love Data - 2013 PASFAA Conference
Jen Wick and Alvernia University's Christine Saadi presented "Learning To Love Data" at the 2013 PASFAA Conference in State College, PA.

Marketing Affordability and Value: Making the Case to Build Demand - ACT 2013
Jen Wick presented "Marketing Affordability and Value: Making the Case to Build Demand" at the 28th Annual ACT Enrollment Planners Conference.

Tough Times Call for Strategic Financial Aid Measures - NACCAP 2013
S&K's Mary Piccioli and Jen Wick presented "Tough Times Call for Strategic Financial Aid Measures" at the 2013 NACCAP Annual Conference in Grantham, PA.

The Admissions and Financial Aid Partnership - NACCAP 2013
S&K's Mary Piccioli and Jen Wick presented "The Admissions and Financial Aid Partnership: Working Together to Achieve Enrollment Goals" at the 2013 NACCAP Annual Conference in Grantham, PA.

Marketing Affordability and Value - NACCAP 2013
S&K's Mary Piccioli and Jen Wick presented "Marketing Affordability and Value: Making the Case to Build Demand" at the 2013 NACCAP Annual Conference in Grantham, PA.

Cross-Campus Collaboration on Establishing the Value Proposition - 2013 CCCU Chief Enrollment Officers Conference
S&K's Bill Berg presented "Cross-Campus Collaboration on Establishing the Value Proposition" at the 2013 CCCU Chief Enrollment Officers Conference in Phoenix, AZ on January 5.

Marketing Affordability and Value - 2012 CCCU Financial Aid Administrators Conference
S&K's Jennifer Wick presented "Marketing Affordability and Value: Making the Case to Build Demand" at the 2012 CCCU Financial Aid Administrators Conference in Orlando on November 30.

Financial Aid in the New Normal Is Anything But Normal - EACUBO 2012 Annual Meeting
S&K's Mary Piccioli and Nazareth College's Director of Financial Aid Sam Veeder presented "Financial Aid in the New Normal Is Anything But Normal" at the EACUBO 2012 Annual Meeting in Boston on Oct. 15.

Together We Stand, Without Data We Fall - NASFAA 2012 Conference
Christine Saadi, Director of Student Financial Planning at Alvernia University, and S&K's Jen Wick presented “Together We Stand, Without Data We Fall” at the 2012 NASFAA national conference in Chicago, IL.

Paper: Building a Fundraising Case for Financial Aid: How Data Can Lead the Way
S&K's Kathy Kurz and President Marjorie Hass (Austin College) presented at the 2012 CIC Presidents Institute on Marco Island (FL), January 4-7.

How the Financial Aid Office Can Contribute to Enrollment Management Goals -NYSFAAA Region II
S&K Consultant Mary Piccioli presented "How the Financial Aid Office Can Contribute to Enrollment Management Goals" at the NYSFAAA Region II lunch meeting on Dec. 15, 2011.

How Admissions Staff Should Prepare for the FA Season - Dec. 9, 2011 Webinar Recording
S&K Consultant Mary Piccioli presented the free one-hour webinar: "How Admissions Staff Should Prepare for the Financial Aid Season." She was joined by S&K Vice President Kathy Kurz. File opens as a MP4.

How Admissions Staff Should Prepare for the Financial Aid Season - Dec. 9, 2011 Webinar PDF
S&K Consultant Mary Piccioli presented the webinar: "How Admissions Staff Should Prepare for the Financial Aid Season." She was joined by S&K Vice President Kathy Kurz. File opens as a PDF.

2011 CCCU FAA Conference: Mary Piccioli presents "Tough Times Call for Strategic (Financial Aid) Measures"
S&K's Mary Piccioli was presenter at the CCCU's 2011 Financial Aid Administrators Conference held in Las Vegas, December 1-3.

Marketing Your Price - AMA 2011 Presentation
S&K's Kathy Kurz was a presenter along with Frank Mussano (York College of Pennsylvania) and Janice Supplee (Cedarville University) at the 2011 Symposium for the Marketing of Higher Education in November.

Presentation: Financial Aid in the New Normal - NACUBO 2011
Enrollment management consultant Mary Piccioli and S&K associate Samantha Veeder were presenters at the 2011 NACUBO Annual Meeting held in Tampa, Florida.

Presentation: Keeping it Real - NAC&U Summer Institute
President Jim Scannell spoke at the 15th Annual NAC&U Summer Institute held at North Central College in Naperville (IL).

Webinar: By the Numbers - Enrollment Management Analysis That Works
Kathy Kurz and Mary Grondahl (Vice President of Enrollment Management at The College of Saint Rose) presented the webinar on June 15, 2011. Topics covered included common mistakes in data collection, review and sharing; types of data analysis; and using data for tracking and decision-making in enrollment management.

And the real cost of attending is - Transparency in Pricing as a Marketing Strategy
Mary Piccioli was a participant at the American Marketing Association's 2010 Symposium for the Marketing of Higher Education. Co-presented with Dr. Emily F. Sinsabaugh, VP for University Relations, St. Bonaventure University. (Nov. 7-10, 2010)

Best Practices in Student Retention: Developing Data-Driven Intervention Strategies
Jim Scannell was a participant at the NACCAP Symposium Maximizing Revenue: Strategies to Improve Recruiting, Retention, & Fundraising Effectiveness at Bethel University (MN), Nov 4-5, 2010

Best Practices in Student Recruiting
Jim Scannell was a participant at the NACCAP Symposium Maximizing Revenue: Strategies to Improve Recruiting, Retention, & Fundraising Effectiveness at Bethel University (MN), Nov 4-5, 2010

Maximizing Net Revenue: Best Practices in Pricing and Discounting
Jim Scannell was a participant at the NACCAP Symposium Maximizing Revenue: Strategies to Improve Recruiting, Retention, & Fundraising Effectiveness at Bethel University (MN), Nov 4-5, 2010.

Financial Aid at the Crossroads: The Strategic Role it Plays in Ensuring College Access and Success
Enrollment management consultant Mary Piccioli was a panelist with Betsy Porter, Daniel Rodas, and Bill Schilling at the College Board's 2010 Forum in Washington, DC on Oct. 27.

What Direction is Your Office Heading? Mission Statement/Strategic Planning
Enrollment management consultant Mary Piccioli led a session on strategic planning for financial aid leaders at the NYSFAAA 2010 Annual Conference in Buffalo, NY on Oct. 21, 2010

They Came, They Paid, They Stayed: Best Enrollment Management Practices from the Field
Jim Scannell and Kathy Kurz presented on best practices in enrollment management to presidents and CEOs at the National Association of Schools & Colleges of The United Methodist Church (NASCUMC) Annual Meeting in Palm Beach, FL. on July 27, 2010.

The Bottom Line on Student Retention: Data-Driven Approaches that Work
Enrollment Management Consultants Mary Piccioli and Silvio Vazquez presented on student retention at the North American Coalition for Christian Admissions Professionals (NACCAP) conference on June 7, 2010.

Recorded Webinar: Training New Admissions Staff and Returning Recruiters - A Refresher Course
Silvio Vazquez, S&K Enrollment Management Consultant, delivered a presentation via Webinar on training your admissions team on June 3, 2010. This link will open as a pre-recorded Windows Media File (1 hour, 12 minutes).

Training New Admissions Staff and Returning Recruiters: A Refresher Course for Admissions Leadership (PDF)
Webinar presented by Silvio Vazquez, S&K Enrollment Management Consultant, on June 3, 2010.