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Jennifer Wick

Managing Melt - Monday Musings
Whether or not your institution met its freshman enrollment goals by May 1, the challenge is on to minimize the “summer melt.” There will always be students who change their enrollment plans for a variety of reasons, some the institution can influence while others it cannot. There is little to be done about matters of personal choice and circumstance, such as family needs, medical emergencies, sudden interest in a field of study you don’t offer, etc. However, carefully managing students’ expectations and actively engaging them early can combat pressures like: being admitted off a wait-list at another institution, coming up with funds to pay the bill, and plain old cold feet. Meaningful connections Ensuring students form meaningful…Read more

Who’s on First? - Monday Musings
Time and again during the course of retention best practice reviews, we find that the institution has not appointed a retention “champion.” Numerous individuals from enrollment, student affairs, and academic leadership may be working on various aspects of retention, and there may even be a retention committee or task force, but there is no clear, integrated vision for retention strategies informed by data. In this scenario, because retention is everyone’s responsibility, in effect, it becomes no one’s responsibility. A concerted effort from all parts of the institution is needed for a successful retention program but because we all know what happens when there are too many cooks in the kitchen, assigning a retention champion is critical…Read more

This Season's Conferences: Where We'll Be in 2014 - Monday Musings
The conference season is approaching, and we’d love to connect with you! As you make your plans for professional development activities, consider a number of conference and webinar presentations S&K staff will be making over the next few months: Aaron Mahl and Michael Sapienza will be presenting at the NACCAP Annual Conference (website) June 1-4 at John Brown University, Siloam Springs, AR. Sessions include: Tough Times Call for Strategic (Financial Aid) Measures The Admissions and Financial Aid Partnership: Working Together to Achieve Enrollment Goals Marketing Affordability and Value: Making the Case to Build Demand Kathy Kurz will present Leveraging Institutional Aid to Maximize Net Tuition Revenue, a webinar hosted by…Read more