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Jim Scannell

Gamification in Higher Education - Monday Musings
[Note: we occasionally ask friends and colleagues to act as guest bloggers. This post is provided by Julia Kurz, Associate Account Manager at Cognitive Marketing Inc.] The word “gamification” has been thrown around a lot lately in the world of higher education. Originally used in the marketing sector, gamification’s popularity stems from its ability to sell a product or brand more effectively by using metagames (short, playful experiences) to interact with customers on a more engaging level. Educators have already begun using gamification principles in the classroom, encouraging student academic success. For example, the University of Southern California’s School of Cinematic Arts has implemented gamification principles in the form…Read more

Leadership Changes at Scannell & Kurz - Monday Musings
As some of you may know, my longtime business partner and friend, Kathy Kurz, is retiring at the end of December. I am very grateful that Kathy will remain a colleague and friend to me and to the rest of Scannell & Kurz and RuffaloCODY for many years to come. I thank her for 34 years of wonderful, productive collaboration and contributions to our industry and wish her an amazing (and relaxing!) retirement — as I am sure you do as well. Kathy has already begun transitioning her responsibilities in preparation for this. In particular, her leadership responsibilities in S&K are being transitioned to Jen Wick, who was appointed to a Vice Presidential position on July 1. Since 2011, Jen has brought both her strong consulting and analytical skills…Read more

2014 New Year’s Resolutions Revisited - Monday Musings
With the All Star Game set for Target Field in the Twin Cities quickly approaching, Major League baseball marks the midpoint of the season, providing managers and coaches the opportunity to assess first-half performance and results as well as prepare rosters, strategies, and changes for the rest of the season. Higher education enrollment managers and coaches (vice presidents, deans, and directors) have the opportunity to reflect on their 2014 enrollment management New Year’s resolutions, take stock of what has been accomplished and what hasn’t, and – based on this spring’s results – fine tune, redirect, and revise this fall’s recruitment campaign to build demand for fall 2015 and beyond. The mid-year scorecard would likely include: Have…Read more