Jim Scannell

Content Marketing for Higher Education - Monday Musings
Today we would like to highlight a blog post written by Michael Lofstead that appeared on the Noel-Levitz website in February. Michael offers 15 years of experience in higher education marketing and communications. In this post, we will examine some “guerrilla” approaches you can use to create an effective e-brochure and share some tips on finding good content that your campus already has available. Before we start, note that these tips are appropriate for campuses where resources to assemble high quality, professionally-produced e-brochures are not readily available. Of course, it’s great to have the capability to have professionally produced e-brochures, and for those who do have such access, I suggest you count yourselves fortunate…Read more

Use Google Analytics to Measure Your Website's Effectiveness - Monday Musings
Today we would like to highlight a blog post that appeared on the Noel-Levitz website last week co-written by Stephanie Geyer, Jennifer Croft, and Alan Etkin. Stephanie directs website development and e-communications projects for Noel-Levitz; Jennifer is an SEO consultant; and Alan has extensive experience using web analytics to manage large transactional websites. Search engine optimization (SEO) is the single most cost-effective way to drive qualified traffic from prospective students to your campus website. Yet many campuses do not track key search metrics effectively, and either have an incomplete assessment of their search performance or are completely in the dark about it. Skeptical about how important this is? Try using these tips…Read more

2015 New Year’s Resolutions for Enrollment Managers - Monday Musings
Here are this year’s resolutions. Include these in your priorities for the coming calendar year. Avoid “knee jerk” reactions to the competitor’s strategy de jour. Don’t make decisions on intuition alone. Experience and expertise can help inform decision making, but all plans, programs, and strategies should be the result of comprehensive data-driven analysis. Be a good communicator, with the senior team and trustees; with your leadership team in enrollment; and throughout your organization. Given the volatile and competitive nature of enrollment management today, one of your absolute, critical responsibilities is to ensure there are no enrollment surprises – good or bad. Clear, timely communication is key. Invest your time and…Read more