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Jim Scannell

2014 New Year’s Resolutions Revisited - Monday Musings
With the All Star Game set for Target Field in the Twin Cities quickly approaching, Major League baseball marks the midpoint of the season, providing managers and coaches the opportunity to assess first-half performance and results as well as prepare rosters, strategies, and changes for the rest of the season. Higher education enrollment managers and coaches (vice presidents, deans, and directors) have the opportunity to reflect on their 2014 enrollment management New Year’s resolutions, take stock of what has been accomplished and what hasn’t, and – based on this spring’s results – fine tune, redirect, and revise this fall’s recruitment campaign to build demand for fall 2015 and beyond. The mid-year scorecard would likely include: Have…Read more

Regional Recruiters: Are they worth it? - Monday Musings
[Note: we occasionally ask friends and colleagues to act as guest bloggers. This post is provided by Patricia Maben, Executive Vice President for the Enrollment Management Division at RuffaloCODY.] I had a wonderful meeting with one of my favorite universities earlier in the year. It was a meaningful discussion on how to open up new markets when primary markets are in the hot bed of shrinking demographics. Opening up new markets is the most easily understood objective, but the most misunderstood investment. With yields in new markets at incredibly low rates compared to primary markets, the “silver bullet” solution has been to hire a regional recruiter. Makes sense, right? But, if not done well, the placement of a regional recruiter will…Read more

Price is only an issue when educational debt is greater than earnings potential. - Monday Musings
At the Council of Independent Colleges Presidents Institute in early January, S&K's Jim Scannell and Bob Sevier (Sr. VP, Strategy - Stamats) heard a number of presidents mention a need for a greater understanding of not only their ability to set their price, but also the factors that should be considered when setting their price. In response, Bob and Jim decided to write a series of short blog posts on tuition pricing and related topics. Their goal - “to provide a bit more clarity on key issues related to pricing, so college and university leaders can have more confidence as they set their pricing strategy.” This series of observations is appearing here as well on the Stamats website: www.stamats.com. Price is only an issue when educational…Read more