Kathy Kurz

Athletic Spending - Monday Musings
As Division I men’s basketball gears up for the start of March Madness tomorrow, I find myself wondering why, in the midst of all the discussions colleges are having about how to balance their budgets by diversifying their enrollment portfolio, shifting the balance between full time and adjunct faculty, considering merging or sharing resources with other institutions, outsourcing to save costs, etc., NO ONE seems to be talking about reducing expenditures on athletics or athletic scholarships. Now I will be the first to admit that I am not a huge sports fan. I watched the commercials during the Super Bowl, not the game. And when I fill out the March Madness brackets, the only time I have won was when I used our client list to decide who would…Read more

Responding to Application Trends - Monday Musings
In response to concerns from some institutions that are facing declining applications for fall 2014, the team at Scannell & Kurz and RuffaloCODY compiled the following list of intervention suggestions. You may already be doing many of these things, but hopefully everyone will find at least one new idea in the list. (Special thanks to Kim Myrick who started this project!) Admission Staff OutreachInquiries Immediate call to all new inquirers for application and visit Create urgency by using deadlines for priority consideration Contact students who send test scores or transcripts but haven't applied—call best candidates, email all—notify these students of potential scholarship matches Contact students who visited but have not yet applied—email…Read more

Have you checked what they’re saying about you lately? - Monday Musings
As institutions continue to develop social media strategies, a surprising number overlook the need to regularly monitor the “word on the street” about their institution. As is often the case in higher education, we focus internally on our planning and “management” of social media, forgetting that we have little control over most such venues. Add to that the growing number of publically available college “rating” sites (which we talked about in our December 2012 University Business article, Transparency Run Amok), and keeping up with your public image, let alone combating anything negative, can be a part time job, if not a full-time one. So if you haven’t checked lately on what is being said about you in blogs, on Facebook, in…Read more