It’s Not Just About Aid Anymore: Four ways to sweeten the offers to high-quality students

The July/August issue of University Business features a new article from vice president Kathy Kurz and enrollment management consultant Silvio Vazquez. It’s Not Just About Aid Anymore: Four ways to sweeten the offers to high-quality students offers valuable recommendations for enrollment management professionals who desire effective and creative ways to enroll more high quality students without relying on increasing merit and need-based awards.

They write:

The common thread in all of these ideas is the offer of special opportunities in addition to an attractive aid offer. Whether those opportunities are social, academic, experiential, or entrepreneurial, they all speak to the top student’s desire for added value. Especially for institutions not at the top of the prestige “food chain,” the merit offer needs to be “packaged” with special opportunities for maximum effectiveness.

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To receive more information about student recruitment strategies, we invite you to call our office at 585-381-1120, or to contact us through our website.

08/18/2010