In 2006 and again in 2009, Scannell & Kurz worked with Marymount University to analyze the price sensitivity of full-time, admitted freshmen and recommend adjustments to pricing and discounting strategies in support of the institution’s new student enrollment goals including increasing the percent of students living on campus.
Results of Our Work Together
Net tuition revenue (NTR) increased by almost $1.96M between 2006 and 2010! During that same period, the freshman class size has grown from 371 to 420, and the discount rate decreased from 40.7% to 38.0%!
"Each time we have worked with Scannell & Kurz they have helped us to achieve both enrollment and net tuition revenue goals. We greatly value their data-driven advice and our more than decade-long partnership."
- Chris Domes, Vice President for Enrollment and Student Services