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Recent Events

Aaron Mahl will be presenting at the 29th Annual ACT Enrollment Planners Conference, July 23-25 in Chicago, IL
Presentation: New Metrics for Enrollment Management.

Kathy Kurz & Mike Frandsen (VP for Finance & Administration at Oberlin College) to present at the NACUBO Planning & Budgeting Forum in Denver on September 22
Kathy and Mike will present Data-driven Planning and Budgeting for Net…


Financial Aid or Financial Planning? - Monday Musings
Is there an idea on your campus that’s proven successful in helping students…

Financial Aid in the New Normal

Enrollment management consultant Mary Piccioli and S&K associate Samantha Veeder were presenters at the 2011 NACUBO Annual Meeting held in Tampa, Florida.

Mary Piccioli and Samantha (Sam) Veeder presented on Financial Aid in the New Normal.  This session was part of the NACUBO Annual Meeting's "Serving the Student" track.

About this presentation:  During the most recent recruitment cycles, a number of trends have emerged or accelerated. The number of students applying for aid has increased; attending a community college has become more socially and educationally acceptable, and in some cases is an economic imperative; families believe it is most appropriate to appeal the first aid offer; and state aid programs are being cut. Many institutions saw their discount rates increase without corresponding enrollment increases. It is critical for institutions to have a clear understanding of the changes in the way their families are paying for college. This presentation focuses on both data driven and operational elements of an effective aid strategy that institutions should consider as they deal with the “new normal.” It includes examples of data analysis such as table analysis, predictive modeling and simulation tools. Operational approaches are also discussed. 

  • Learn what data analysis should be conducted to better understand the price sensitivity of your students.
  • Gain an understanding of the changes in the way your students and families are paying for college.
  • Explore operational approaches that can better position your institution to adapt to calls for price transparency and the changing transfer market. 


Download a copy of their presentation (opens as a PDF file).

Learn how Scannell & Kurz experts can assist your institution in using financial aid strategically to help you meet enrollment goals.  Contact our office today by calling 585-381-1120 or send us a message through our website.  We look forward to partnering with you.