What Admissions Officers Need to Know About Financial Aid

The March issue of University Business features a timely article from Kathy Kurz.  What Admissions Officers Need to Know About Financial Aid discusses the importance of speaking with confidence when talking about need-based aid with prospective students and families.

Kathy writes:

Recruiters need to remember that messages about affordability and net costs must be balanced with messages about value. Willingness to pay is a function of what families think they are buying. Consequently, recruiters need to be well versed in the features and benefits of the institution’s programs and the “return on investment” in terms of career and graduate school outcomes. Although these messages have hopefully been sent throughout the recruitment cycle, they are critical at the “close,” particularly in the current economic climate.

You can read the entire article on the University Business website by clicking here.

To receive more information about student recruitment strategies or our financial aid consulting services, we invite you to call our office at 585-381-1120, or to contact us online anytime through our website.

3/17/2010