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Latest News

Mary Piccioli's UB Article Spotlighted in NASFAA's "Financial Aid in the News"
NASFAA included an excerpt from Mary Piccioli's University Business article,…

Does college sticker price still matter? Some schools have lowered their cost to attend, sometimes with mixed results.
University Business features an article from enrollment management consultant…

Recent Events

Mary Piccioli & Mary Grondahl (VP of Enrollment Management at The College of Saint Rose) to present at the EACUBO 2014 Annual Meeting in Orlando in October 2014
The time and date of this presentation on predictive modeling is to be…

The Bottom Line on Student Retention: Data-Driven Approaches that Work
Presented by Mary Piccioli, Enrollment Management Consultant, Sept. 24.


Admissions Web Design: Keeping Up With Mobile Users - Monday Musings
Have you navigated your website with your phone lately? What ideas do you…

Client Case Studies, Results, & Outcomes - St. Edward's University

Private, Catholic university works toward enrollment growth.


In 2000, St. Edward's engaged S&K to partner with the enrollment management team as the University began a 10-year strategic plan, the cornerstone of which was doubling the enrollment of the undergraduate population.  St. Edward’s also wanted to improve the academic quality of the freshman class, as measured by high school class rank and SAT averages, while maintaining its strong tradition of ethnic, racial, and socio-economic diversity.  After partnering with S&K for three years, St. Edward’s was well-positioned to continue the positive momentum that launched their road to success.

Results of Our Work Together

Freshman enrollment more than doubled between 2001 and 2007!  The freshman-to-sophomore retention rate also increased from 74.5% (2001) to 85.0% (2006).

Client Feedback

“S&K’s insightful strategies—which rely both on hard data and their discerning intuition about people, the institution and our processes— produced immediate results. The size of our freshman class has increased, our SAT average has improved, and we’ve maintained the racial and ethnic breakdown in our student body.  The financial aid leveraging strategies designed by S&K in 2001 still serve as a model for our aid packaging today.  As a result of their guidance, we have focused on the maximization of net tuition revenue, a strategy which has aided in the effective implementation of our strategic growth plan.”

- Tracy Manier, Dean of Undergraduate Admissions



Scannell & Kurz Case Study - St. Edward's University File