Scannell & Kurz analyzed the price sensitivity of the freshman admit pool in 2009, followed by a recalibration of the model in 2010-2013 to ensure that strategies were still on target to support enrollment goals that included raising the academic quality profile of entering freshmen (e.g., between 2008 and 2013 the average SAT increased from 1108 to 1129; high school GPA from 3.37 to 3.44) and increasing NTR.
Results of Our Work Together
Freshman net tuition revenue increased by $16 million between 2008 and 2013.
"The thorough analysis that Scannell & Kurz completed for us enabled us to redirect our scarce financial aid grant funds much more efficiently, providing more new students with assistance than in the past. As a result, not only did we meet our ethnic and geographic diversity goals, we enrolled the strongest and second largest new student class in Temple history. Scannell & Kurz worked with us more as part of our strategic team than as consulting experts."
- William Black, Senior Vice Provost for Enrollment Management