In 2008 Scannell & Kurz was contracted by The College of Saint Rose to analyze the price sensitivity of new, full-time, undergraduate students in order to recommend aid strategies that would most effectively support the achievement of institutional enrollment goals including minority underrepresented populations, expanding the geographic footprint, and reducing the discount rate. The College also took advantage of S&K’s Online Reporting Tool, SKORE
In 2009, S&K worked with the College again by adding the fall 2009 new student recruitment and enrollment results to the model.
Results of Our Work Together
Enrollments exceeded goal in both 2009 and 2010.
→ Freshman discount rate dropped by 5.4 percentage points between 2008 and 2009 and held constant for 2010
→ Male enrollment increased by 38% between 2008 and 2010
→ Minority enrollment increased by 81% between 2008 and 2010
“Scannell & Kurz provided us with expert analysis that had an immediate impact on our ability to execute our enrollment strategy with sophistication and data-driven precision.
We especially appreciated their careful attention to our institution-specific enrollment goals and aspirations. Theirs is anything but a cookie-cutter approach to consultation.
Our partnership continues today and provides us with ongoing confidence that we can meet and exceed our future enrollment goals.”
- Mary Grondahl, Vice President for Enrollment Management