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The Role of Financial Aid and Retention

The May 2011 issue of University Business features an article from enrollment management consultant Jim Scannell. The Role of Financial Aid and Retention examines the role of financial aid in retention, using data to inform strategy, and shares insights from other higher education professionals.



Jim writes:


Assuming money is the main driver to improving retention is not sufficient. Allocating additional financial resources without the data to demonstrate and fully understand the role of financial aid might feel good but runs the risk of not producing the retention results desired or anticipated. Even when aid is a factor, it is important to develop targeted intervention strategies to impact other retention drivers, as well...

Read more here...

 

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05/01/2011