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Mary Piccioli's UB Article Spotlighted in NASFAA's "Financial Aid in the News"
NASFAA included an excerpt from Mary Piccioli's University Business article,…

Does college sticker price still matter? Some schools have lowered their cost to attend, sometimes with mixed results.
University Business features an article from enrollment management consultant…


Recent Events

Mary Piccioli & Mary Grondahl (VP of Enrollment Management at The College of Saint Rose) to present at the EACUBO 2014 Annual Meeting in Orlando in October 2014
The time and date of this presentation on predictive modeling is to be…

The Bottom Line on Student Retention: Data-Driven Approaches that Work
Presented by Mary Piccioli, Enrollment Management Consultant, Sept. 24.


Blog

Transparency Sells - Monday Musings
Students and parents are savvy shoppers. Let’s be sure that our messaging…

Client Case Studies, Results, & Outcomes - Wheelock College

A private institution in Massachusetts desired to reduce the discount rate without negatively impacting enrollments.

 

Scannell & Kurz analyzed the price sensitivity of the freshman admit pool in fall 2009, to address concern over the rising discount rate and declining enrollments.


Results of Our Work Together

After implementing the recommended strategies, enrollments recovered and the discount rate declined by over 3 percentage points to 51.3%. At the same time, minority representation increased from 26.6% to 31.6%.


Client Feedback

"As an institution we needed to embark upon an enrollment growth strategy that would include increasing demand, improving undergraduate student retention, decreasing our discount rate, and expanding our geographic reach while still maintaining and improving upon our institutional commitment to student quality, access, and diversity. We were quickly able to achieve or succeed in many of our targets. Our relationship with Scannell & Kurz was instrumental in helping us achieve our goals; true partners in our strategy."

- Adrian K. Haugabrook, Vice President for Student Success and Engagement

 

 

Scannell & Kurz Case Study - Wheelock College File