A thorough and comprehensive analysis of admission and financial aid data led to eighteen recommendations regarding Whitworth’s recruitment, pricing, and awarding strategies. Scannell & Kurz first analyzed the price sensitivity of the freshman admit pool in 2003, followed by recalibrations of the model in 2005, 2008, and 2009 to ensure that strategies were still on target to support enrollment goals, i.e., increasing freshman enrollment, raising academic quality profile of entering freshmen, and increasing NTR.
Results of Our Work Together
The freshman class size has grown from 437 in 2003, to 557 in 2009. In addition, diversity and student quality have increased.
Client Feedback
"Scannell & Kurz’s wealth of admissions and financial aid experience along with their commitment to be very “institution specific” in their approach is such a great combination. Their data driven analysis has played a huge role in our admission and financial aid strategy and our enrollment success.”
- Fred R. Pfursich, former Vice President for Admissions and Financial Aid; now Vice President of Enrollment at Whittier College
